Overview: Buy Black NB is a community-based initiative in New Bedford, Massachusetts, that seeks to promote and support Black-owned businesses across the South Coast region. The organization is run by a group of dedicated volunteers who are passionate about creating a vibrant and sustainable ecosystem for Black entrepreneurship. Buy Black NB offers various services such as business mentoring, networking opportunities, and marketing support for its members.
Challenge: Buy Black NB had a significant challenge when it came to promoting its services and reaching out to the wider community. The organization lacked an online presence, which made it difficult for potential members to find them. In addition, they needed a more organized and structured approach to their social media outreach, as well as a platform to showcase the businesses they support.
Solution: Regality Entertainment provided a comprehensive digital marketing solution to help Buy Black NB overcome these challenges. The team started by creating a professional and user-friendly website that featured information about the organization’s mission, services, and members. The website design was based on Buy Black NB’s branding guidelines, and it included a directory of Black-owned businesses in the region, making it easier for customers to find and support them.
The team also developed a social media strategy that focused on promoting Buy Black NB’s services, showcasing member businesses, and building engagement with the community. They created a content calendar that included regular posts on Instagram, Facebook, and Twitter, and developed targeted ad campaigns to reach a wider audience. The social media management services also included engagement with the audience by responding to inquiries and comments in a timely and friendly manner.
Outcome: Since partnering with Regality Entertainment, Buy Black NB has seen a significant increase in its online presence and engagement. The website has become a valuable resource for Black-owned businesses in the South Coast region, and the directory has helped to connect customers with these businesses. The social media strategy has also been successful, with a significant increase in followers and engagement across all platforms. Buy Black NB has seen an increase in membership since the launch of their website and social media campaigns, and they have received positive feedback from the community. The organization has been able to establish itself as a reliable and trusted resource for Black-owned businesses in the region, and they continue to work with Regality Entertainment to further improve their digital marketing efforts.
